About Us
Annabelle London is a premium fashion brand located in London, specialising in premium jackets and coats crafted from luxury fabrics.
Our aim is to connect the worlds of high-end and fast fashion by offering affordable luxury. We provide mid-luxury items that cater to a wide variety of women, giving you the best of both worlds with greater accessibility.
We focus on creating enduring staples that are trendy, sophisticated, and timeless, tailored to the lifestyle of the modern London woman. With an emphasis on craftsmanship and sustainability, we keep pace with the latest fashion trends, aiming to make luxury accessible and attainable for everyone.
Step into our world, where timeless elegance blends seamlessly with contemporary style.
Our Story
The journey of the brand began when our founder identified a gap in the fashion industry between high street styles and luxury high-end clothing. Driven by a passion for apparel, she set out to curate timeless, trendy staples for our society. Her vision was to offer high-quality pieces that leaned towards the luxury side, yet remained affordable, bridging the two worlds.
Having often struggled to find fashionable items that would endure beyond two to three months before going out of style, she sought pieces that were both timeless and stylish. She wanted clothing that was well-crafted, trendy, and versatile enough to remain in our wardrobes for seasons to come.
With four years of studying fashion styling and creative direction, along with early industry experience, our founder Annabel enjoys curating what resonates with her. She is eager to share her discoveries with customers, allowing them to truly appreciate their clothing.
